These added every item a user picked to their digital account, before billing them. The experience, which many found weirdly similar to shoplifting, was monitored by a web of cameras, scanners and sensors. They then simply picked up items and put them straight in their bag, before walking out of the shop without paying.
Rather than queuing for the till, shoppers tapped in using the Amazon app. The company made waves in 2018 when it spent $13bn to buy upmarket grocery chain Whole Foods, before launching its Amazon Fresh shops and Go convenience stores that allowed customers to “just check out”. Amazon, a name synonymous with online shopping, had plunged billions of dollars into physical shops and wanted to become a leader in grocery – an industry worth around $6 trillion.
0 kommentar(er)
